Diana Hani
Founder & CEO
“I love building brands. This one took two years and everything I had. I hope it means as much to the beautiful sirens out there as it does to me.”
Our Story She has always been drawn to the sea.
2
years of formulation,
intention & love
Not everyone grows up near the water. For some, the ocean is a once-a-year pilgrimage: a few days of warm light and wide sky that has to last the whole year.
A glimpse. A few days. Enough to remember why it was needed. The sea does something to a person. It quiets the noise. It returns you to yourself. There is a belief, ancient, instinctive, true, that the water heals. That standing at its edge, or floating within it, something in you is cleansed and renewed. The ocean does not ask anything of you. It simply receives you, exactly as you are.
And every time she left the water, she carried something back with her. A warmth. A stillness. A version of herself she wanted to hold onto a little longer.
She always cared about her tan. About leaving the beach with that colour: sun-warmed, earned, real. And every time she showered and prepared to go back into the world, she felt something was missing. A product that let the sea follow her into the evening. Shimmer without the weight. Glow without the grease. She looked for it everywhere. She never found it.
So she created it. Two years of formulation, intention, and love, poured into two bottles and one ritual.
Sirena Del Mar is her world. And it is yours.
Born from a feeling
The sea quiets the noise. It returns you to yourself. Sirena Del Mar was born from a longing to hold onto that feeling.
Two years of intention
Two years of formulation, intention, and love, poured into two bottles and one ritual.
Your own ritual
We create the oil. You create the ritual. A moment you return to, wherever life takes you.
A glow within
Beautiful first from within, and then from without. A reminder of the Siren in you.
Three promises.
From us. To you.
Always.
We promise the formula will always be honest.
Every ingredient chosen for what it does, not how it sounds. No filler. No compromise. What you put on your skin touches the sea, touches the earth, touches you. We take that seriously. Jojoba, carrot, date, coconut, oils that have existed long before beauty brands discovered them. We did not invent nature. We simply listened to it.
We promise the ritual will always feel like yours.
Sirena Del Mar was never meant to be a product you use. It was meant to be a moment you return to. The way you apply it, where you wear it, what it means to you on a Tuesday evening or a Sunday at the beach, that is yours. We create the oil. You create the ritual. We would not have it any other way.
Overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
We promise the Siren in you will always be the point.
Not the tan. Not the shimmer. Not the bottle on the shelf. You. The woman who stands at the water's edge and feels, even briefly, completely herself. The woman who glows not because something was added, but because something was remembered. She is why this brand exists. She always will be.
Overcomplicate thing heve calling it’s good to know or more info. sometimes people put the frequently asked question section on their contact page but you can create your own page and put it right in your on website navigation menu or website footer so it’s easy to find.
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Years in
the making
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Signature
products
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Complete
ritual
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Shared
feeling
Our Mission
Everyday care.
A moment of presence.
To turn everyday care into a moment of presence. To craft products that honour both the skin and the sea.
Honour the skin
Inspired by the sea
The Sirena Spirit
The Siren is not a myth. She is every woman who chooses to rise, to shine, and to move through the world with grace and intention.
Sirena Del Mar
A Glow Deeper Than The Sea
The Sirena Spirit
She is beautiful first from within, and then from without. Sirena Del Mar was created to remind her of that, and to give her something beautiful to wear while she does.
Sirena Del Mar
A Glow Deeper Than The Sea
The Sirena Spirit
Sirena Del Mar was never meant to be a product you use. It was meant to be a moment you return to. We create the oil. You create the ritual.
Sirena Del Mar
A Glow Deeper Than The Sea
Diana Hani.
The founder.
Diana has always been a builder of worlds. Before Sirena Del Mar, she spent years understanding what it means to create something that lasts: a brand with a soul, a product with a purpose, and a story that belongs to more than just the person who started it.
Sirena Del Mar is the culmination of two years of love, formulation, and intention. It is the brand she always wished existed, and the one she decided to build herself.
It was made for every woman who has ever stood at the water’s edge and felt, even briefly, completely at home.
Oliver Kugar
Mid-Level Web Designer
Fedor Chalov
Senior Developer
Yudai Kunar
Lead Developer
